Currys PC World "reflections" by Abbott Mead Vickers BBDO

A family watching TV is reflected in a spaceman and a tarsia in a new print campaign by Currys PC World advertising 4K televisions.

Abbott Mead Vickers BBDO created the ads, which will run for four weeks on outdoor sites. The posters show scenes from visually striking programme genres (such as nature and space) as the awe-struck family watching the show are shown reflected in the image. The idea is to communicate how close to the action 4K TVs can make you feel.

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