Currys PC World "Tech experts" by Abbott Mead Vickers BBDO

Currys PC World has launched a campaign to promote the brand's newly unveiled shopping service for housebound consumers, ShopLive.

The ad shows a handful of the brand’s 800-strong "techsperts" as they discuss the perks of some of the brand’s products, from speakers to ovens and fridges. "Yes, I am a real human being," one staff member declares as the ad comes to a close.

It makes its small screen debut tomorrow during The Circle on Channel 4 and Neighbours on Channel 5 alongside digital activity. The ad was created by Marco Almirante and Cesar Herszkowicz. Media is handled by Spark Foundry.

In November, Currys PC World created a seasonal spot that starred tech expert Jake (who appears at the start of the brand’s new ad) as he tested out products at home.


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