Currys PC World "The magic of Christmas upgraded" by AMV BBDO

What if Dickens characters had access to smart speakers and big TVs?

Currys PC World imagines such a world for its latest Christmas campaign by Abbott Mead Vickers BBDO. The ad depicts period Christmas celebrations with contemporary technology popping up, from a street vendor selling chestnuts roasted in an AEG steam oven, to an old miser exasperated by the snoring of his wife, who is wearing Bose noise-cancelling headphones. The work was created by Jack Smedley and George Hackforth-Jones, and directed by Andreas Nilsson through Biscuit. 


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