Cushelle 'brand new name' by Fallon London

Fallon has launched a campaign to introduce the new name for Charmin toilet tissue, 'Cushelle'.

Charmin has been re-named Cushelle and is launching its first TV ad in 2-years. 

The brand will be represented by a Koala on packaging, replacing the Charmin bear character. The Cushelle brand is aiming to promote its image as a family-friendly product through the campaign.