Cycling Scotland "see cyclist, think horse" by Newhaven

Cycling Scotland has released a TV ad to promote safer cycling. The spot was created by Newhaven and declares that motorists should treat cyclists like horses: cue amusing scenes of bike-riders being shod and fed oats, before a voiceover says that drivers should slow down and give them a wide berth. In addition to the TV spot, press and digital executions, Newhaven has designed a Nice Way Code handbook. The work was written by Chris Watson, art directed by Rufus Wedderburn and directed by Ciara Barry through MTP.