D&AD calls for this year’s entries with raunchy press ads

British Design & Art Direction has launched the call for entries to this year’s awards with a series of risque ads that focus on the unashamedly phallic qualities of the D&AD pencil.

British Design & Art Direction has launched the call for entries to

this year’s awards with a series of risque ads that focus on the

unashamedly phallic qualities of the D&AD pencil.



Two print ads feature pencils nestling between an assortment of

vibrators in a bathroom cabinet and stuffed down the front of a man’s

underpants.



The design on the new D&AD brochure centres on a model of a Viagra pill

with the D&AD pencil embossed in the middle.



The ads, which are part of an attempt to give D&AD a younger, sexier

image, have already caused consternation among the D&AD board. Several

members have complained, questioning the ads on grounds of taste.



But in the next issue of its house journal, Ampersand, the organisation

is unrepentant, making the bold assertion that the D&AD pencil is about

stimulation and that winning one is ’better than sex’.



The D&AD president, Tim Mellors, who chose the ads, described them as

’contentious, not crude’.



He added: ’D&AD should be seen as edgy rather than as a nanny or aged

auntie, which it has been viewed as in the past. It is a call for

entries so it has got to be attention-grabbing. There is no way it is

not going to get noticed.’



The ads were the joint creation of Adam Kean and Alexandra Taylor,

respectively joint executive creative director and joint creative

director of Saatchi & Saatchi, and Mark Farrow and Jon Jeffrey of Farrow

Design. Photography was by Rankin of Dazed & Confused fame.



The campaign launches on 20 October and will run nationally and

internationally in the trade press until January 1999.



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