D&AD: D&AD's Congress celebrates talent

Michael Hockney, the newly appointed chief executive of D&AD, today launches the organisation's new two-part congress designed to bring students, professional creatives and business closer together.

There are several innovations to the programme, called the D&AD Congress, including its location. The entire event, from the judging of the awards to the awards dinner, will be held at London's Billingsgate.

Hockney said: "D&AD Congress is probably the most important thing ever to happen for the creative industry. For the first time, D&AD is bringing together everyone with a stake in creativity, from all over the world, for one big summer celebration of creative excellence, emerging talent and effective enterprise."

The first section takes place from 13 May and culminates in the D&AD Awards dinner on 26 May. For the first time, all entries that receive a nomination will be exhibited. There will be private view of the work for D&AD members before the exhibition is thrown open to the public.

The charity is also introducing some "sector showcases". This will see all of the items entered in the automotive, fashion and telecommunications categories exhibited and is designed to tempt clients to become more involved in the creative business.

There will also be two "Billingsgate Lectures". The first will be an interview with the UK Film Council chairman, Sir Alan Parker, who will talk about how the UK can help creativity flourish.

The second lecture will be from Dr John Kao, the former professor of creativity at Harvard Business School and a jazz musician. He will talk about the art of business creativity.

The second part of the congress, which will target students and young creatives, will take place in the last week of June.

As well as the New Blood exhibition of work by 70 colleges, there will be workshops held by creative professionals to offer training and advice for recent graduates. They will incorporate portfolio development, interview techniques, and presentation skills.

Hockney added: "For students, this means the opportunity of a lifetime: to be inspired by some of the world's most prolific creative figures and see the year's best creative work. Perhaps most importantly, it will also be the opportunity to be seen by every future employer in the industry worth his or her salt."


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