D&AD to give young creatives exposure with student annual

D&AD is revving up its education programme by launching the first D&AD Student Awards Annual, a junior version of the famous D&AD Annual.

D&AD is revving up its education programme by launching the first

D&AD Student Awards Annual, a junior version of the famous D&AD

Annual.



The book, which features 180 pieces of work nominated for the D&AD

Student Awards, aims to provide crucial exposure of would-be creatives’

work.



It will land on the desks of the 1,500 creatives who are D&AD members

and prospective employers, complementing the D&AD Awards which are now

in their 20th year.



The briefs for the student awards are set in conjunction with clients

who have real business problems to solve. Some of the work will be put

into production and used by the organisations behind the briefs.



The 1997 student of the year award went to Stephen Royle of the

University of Central Lancashire for his point-of-sale work for Paul

Smith. The judges - Mike Dempsey, D&AD president, Steve Gibbons,

chairman of the education committee, Tim Mellors, president elect and

Richard Mellor, an executive committee member - described Royle’s work

as ’humorous, intelligent, out of the ordinary, yet very Paul

Smith ... we all made a bee-line for this piece’.



David Kester, the chief executive of D&AD, commented: ’Previously we

have only been able to give the actual category winners any real

exposure - now we’ll effectively be helping to jump-start the careers of

many more budding creatives.’



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