D&AD is revving up its education programme by launching the first
D&AD Student Awards Annual, a junior version of the famous D&AD
The book, which features 180 pieces of work nominated for the D&AD
Student Awards, aims to provide crucial exposure of would-be creatives’
It will land on the desks of the 1,500 creatives who are D&AD members
and prospective employers, complementing the D&AD Awards which are now
in their 20th year.
The briefs for the student awards are set in conjunction with clients
who have real business problems to solve. Some of the work will be put
into production and used by the organisations behind the briefs.
The 1997 student of the year award went to Stephen Royle of the
University of Central Lancashire for his point-of-sale work for Paul
Smith. The judges - Mike Dempsey, D&AD president, Steve Gibbons,
chairman of the education committee, Tim Mellors, president elect and
Richard Mellor, an executive committee member - described Royle’s work
as ’humorous, intelligent, out of the ordinary, yet very Paul
Smith ... we all made a bee-line for this piece’.
David Kester, the chief executive of D&AD, commented: ’Previously we
have only been able to give the actual category winners any real
exposure - now we’ll effectively be helping to jump-start the careers of
many more budding creatives.’