D&AD and IPA back drive to close gender pay gap

D&AD and the IPA are backing Elle's campaign for equal pay for women, as figures from the Office for National Statistics show a 12 per cent salary gap in the creative industries.

Elle: ‘make them pay’ activity
Elle: ‘make them pay’ activity

The campaign was created for Elle by Mother London in association with the Feminist Times and challenges women to ask what their male colleagues earn in a bid to bridge the gender pay divide.

According to the ONS, a man who earns £32,000 as an executive in the creative industries is paid £3,000 more than a woman doing the same job. However, the overall 12 per cent gap is less than the 17.8 per cent average.

Laura Jordan-Bambach, the president of D&AD, said: "D&AD wholeheartedly supports this campaign. The gender pay gap is an issue in our industries as much as – if not more than – any other.

"We need more women in top positions, and we need people to be paid equally. We all know it’s a massive problem, but work culture often doesn’t make it easy to ask the question."

Paul Bainsfair, the IPA director-general, added: "At the IPA, we promote equal pay and equal opportunities for all. That is industry best practice."