D&AD reacts to flak over ’97 awards by restyling ceremony

The Designers and Art Directors Association has responded to criticism of its 1997 awards night by laying plans to stage its 1998 ceremony under one roof - at Olympia on 6 May.

The Designers and Art Directors Association has responded to

criticism of its 1997 awards night by laying plans to stage its 1998

ceremony under one roof - at Olympia on 6 May.



This year’s event, staged in two parts at the Odeon Leicester Square and

over seven floors of the Cafe Royal, was criticised by attendees for

lacking a sense of occasion. ’It was like having the Cup Final at the

Den,’ Mike Cozens, the creative director of Young & Rubicam, said at the

time.



Next year’s D&AD president, Tim Mellors, said the 1998 awards night

would be ’bigger, brasher and better’.



Few changes will be made to the advertising categories for 1998, but the

D&AD president, Mike Dempsey, has overhauled the design categories.



Changes include reducing all the individual design juries to a maximum

of nine members.



Dempsey said: ’Unless we designers change, our appearance in the D&AD

annual may become a memory. Design entries accepted for publication have

shrunk, while advertising entries have expanded. Their juries have

become more generous. We seem to do the opposite.’



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