The Designers and Art Directors Association has responded to
criticism of its 1997 awards night by laying plans to stage its 1998
ceremony under one roof - at Olympia on 6 May.
This year’s event, staged in two parts at the Odeon Leicester Square and
over seven floors of the Cafe Royal, was criticised by attendees for
lacking a sense of occasion. ’It was like having the Cup Final at the
Den,’ Mike Cozens, the creative director of Young & Rubicam, said at the
Next year’s D&AD president, Tim Mellors, said the 1998 awards night
would be ’bigger, brasher and better’.
Few changes will be made to the advertising categories for 1998, but the
D&AD president, Mike Dempsey, has overhauled the design categories.
Changes include reducing all the individual design juries to a maximum
of nine members.
Dempsey said: ’Unless we designers change, our appearance in the D&AD
annual may become a memory. Design entries accepted for publication have
shrunk, while advertising entries have expanded. Their juries have
become more generous. We seem to do the opposite.’