D&AD resists taking further action against award cheats

D&AD is considering if its award entry rules need tightening after the cheating row embroiling the creatives Paul Belford and Nigel Roberts.

But it is resisting calls from Bartle Bogle Hegarty's global creative director, John Hegarty, that the pair should have their D&AD membership revoked and be banned from competing for D&AD honours.

And it has strongly defended itself against Hegarty's claims that it has not reacted publicly to the issue of awards corruption.

Hegarty, who was the chairman of this year's jury for the Campaign Press Awards at which the Ogilvy & Mather creative directors were found to have doctored entries, last week began mobilising support for a crackdown on awards cheats.

Belford and Roberts have already withdrawn their entries submitted for inclusion in the next D&AD Book - some of them similar to those entered for the Campaign awards - and sent a written apology for their action.

David Kester, the D&AD chief executive, said this week that the body's executive committee had already discussed a number of measures which could be implemented in time for next year's call for entries at the beginning of November.

D&AD already operates a system under which any suspicious entries must be backed by written confirmations from clients, media companies and management of the agency submitting the work.

But Kester said D&AD would resist further sanctions against Belford and Roberts. "I'm inclined to believe that they are genuinely sorry about what they have done,

he said.