- The British Design & Art Direction will launch its new web site on 4 November. It is designed to mirror the creative process and reflect the D&AD's commitment to both design and advertising.
Developed by the new media agency, Deepend, the site features a series of levels and themed areas including a discussion area, a virtual gallery, news and information, a call for entries to the awards with downloadable entry packs, and details of upcoming events.
There is also a bar area on the site that includes regularly updated features such as an "A day in the life of.." This kicks off in November with Richard Seymour, the president elect of D&AD.
The "creative process" metaphor is explored elsewhere on the site by showing the evolution of projects completed by various designers. Deepend opens this section with a case history of the creative work involved in the D&AD web project.
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