D&AD storm rages over print snub

D&AD judges have controversially rejected all the print work entered for this year’s awards, causing an industry-wide storm over the role of the organisation within the advertising community.

D&AD judges have controversially rejected all the print work

entered for this year’s awards, causing an industry-wide storm over the

role of the organisation within the advertising community.



In the first round of judging, it is thought that none of the eligible

press or poster work was deemed worthy of a pencil and only a single

execution won even a nomination.



Judges were forced to reconvene for an emergency session to push through

a handful of print winners.



Larry Barker, the president of D&AD, refused to comment until the

official list of nominations is released on 11 May. David Kester, the

director of D&AD, also refused to comment but hinted: ’Lots of

interesting things are going to be said about print.’



The controversy has reignited the debate over whether D&AD has become

too ’precious’ in its attitude towards judging the commercial medium of

advertising. One insider said: ’D&AD is in crisis. They are concerned

that people will stop entering.’



Barker cut the ’copy’ category from this year’s awards and replaced it

with ’advertising writing’ in order to broaden the scope and

appreciation of copywriting, but the move does not seem to have had the

desired effect.



The print category was represented at the 1999 ceremony by four silver

awards. TBWA GGT Simons Palmer’s Waterstones work won in the copy and

art direction categories, while BMP DDB’s work for Volkswagen won

silvers for art direction and press.



One creative director said: ’It’s not encouraging for young people. It

is short-sighted and ridiculous. Judges from agencies are not willing to

give awards to their rivals.’



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