The advertising teams, selected by Russell Ramsey of Bartle Bogle Hegarty and Caroline Marshall, the editor of Campaign, were: Ian Whiteley and Anna Tozer of Falmouth College of Arts, Chris Birch and Caroline Rawlings of Buckinghamshire Chilterns University and David Ryan and Ben Scott of West Thames College.
Ramsey commented: "Just when I started to think I was expecting too much from students, up popped three teams demonstrating thinking above the normal jokey, smutty, superficial and irrelevant.
"The ideas that caught my imagination were a car campaign that used every possible media position to target the motorist, and a campaign for cheese that promised me better dreams because the cheese was so strong. Campaigns that wouldn't be allowed in the real world but demonstrate the sort of thinking we need."
New Blood, sponsored by Adobe, showcased the work of 1,200 graduates, and the winners will be showcased on the D&AD Bloodbank website (www.dandad.org/ bloodbank).