The Interpublic Fellows Programme will take ten promising graduate students from ethnic minorities and place them on a two-year programme involving mentoring and training.
Interpublic, which has launched the scheme in conjunction with the American Advertising Federation, hopes that the programme will create a flow of personnel to fill management positions within a few years. Last year, it hired Heide Gardner as its first diversity director.
David Bell, the chairman and chief executive of Interpublic, said in a memo to staff: "Building a strong and culturally diverse community, one in which each one of us feels welcome, will speed us on the way to a new Interpublic."
Students for the scheme will be drawn from a pool of candidates provided by the AAF's Most Promising Minority Students scheme.