D&AD and IPA focus on women's role in advertising industry

D&AD is joining forces with the IPA to launch an exhibition highlighting inequality and discrimination against women in advertising.

The exhibition, called Women's Work, is a showcase of advertising work from some of the industry's most talented female creatives.

Exhibitors include Bonnie and Charlotte Horton from Abbott Mead Vickers BBDO, Mother's senior creative and art director, Cecilia Dufils and Kim Gehrig, respectively, Alex Taylor from Publicis, M&C Saatchi's head of art, Tiger Savage, and Bartle Bogle Hegarty's creative director, Rosie Arnold.

The exhibition was developed in the wake of findings from a report from the IPA, in collaboration with D&AD, conducted by WCRS's head of planning, Debbie Klein, called Women in Advertising: Ten Years On.

Published in 2000, the research updated a similar study of 1990, which examined factors including pay, job functions and the percentage of women to men in advertising.

The study looked at the industry as a whole, but found the most glaring inequalities were found within the creative field. Only 17 per cent of copywriters are women and 14 per cent of art directors.

David Kester, the chief executive of D&AD, said: "One recommendation is that role models are needed and the exhibition promotes excellent work by women."

The exhibition kicks off with a private viewing on 24 January and opens to the public the next day.


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