D&AD: Student applications to ad-related courses on the rise, Ucas says

The number of students applying for advertising-related courses at university level has risen for the second consecutive year, according to the latest figures from the Universities and Colleges Admissions Service.

In September 2001, Ucas received 2,791 applications for advertising-related degrees and diplomas including marketing, advertising and corporate image.

In 2002, this figure rose by 4.8 per cent to 2,926, while in 2003, the number of hopefuls rose again by 6.3 per cent to 3,110.

A spokeswoman for Ucas explained that the increases were comparable to the growth of interest seen in other subjects such as social sciences and engineering.

However, Kate Bonney, the head of graduate recruitment at the advertising recruitment company Kendall Tarrant, believes there are a significant number of students entering the industry via a range of non-advertising courses.

She said: "Ad agencies don't particularly like people with a degree in advertising. It's the quality of the degree that matters. More and more agencies are looking for Oxbridge graduates or graduates from other renowned universities."

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