D&AD: Three extra categories added to D&AD Student Awards 2004

Three new categories have been added to this year's D&AD Student Awards, the winners of which will be unveiled at a ceremony on 1 July.

The awards, which are designed to get students' work in front of the creative community, are made up of various briefs across a range of disciplines including ambient media, direct mail, poster advertising and website design. The briefs are provided and sponsored by various companies, including ad agencies and client companies.

A typical example from this year's line-up is the writing brief from The Guardian, to create a series of copy-based ads in support of its product The Guide.

Two of the new categories, integrated communication and integrated response, were introduced to move in line with industry developments.

Ian Willingham, the D&AD Student Awards manager, commented: "The D&AD Student Awards have always been about real briefs wherever possible. It was felt D&AD needed to take on board the fact that the integration between media, design and ad agencies on one campaign is becoming more normal."

The third new category, advertising phone kiosk media, provides students with a new canvas for an ad campaign.

All the finalists' work will be published in the Student Awards Annual, with the winners in each category receiving a D&AD student Pencil and a cash prize.

Also up for grabs is the overall "student of the year" award, selected from the pool of first-prize winners across all the categories. For the third year, two £5,000 WPP bursaries are also available, providing the winners with a three-month paid work placement at a WPP agency.

Judges at this year's awards include Barry Sherman MP, the artist Alison Jackson and Tony Davidson and Kim Papworth, the creative directors at Wieden & Kennedy UK, and Sebastian Conran of Conran and Partners.


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