D&AD: Will you pass the test?

What's your advertising IQ? Or can you at least answer a bunch of multiple-choice questions on the subject? Pippa Considine offers you a starter for ten. Fingers on your buzzers. Time starts...

1. Which is the world's biggest ad brand?

(a) McCann-Erickson

(b) BBDO

(c) Dentsu

(d) J. Walter Thompson

2. Which London ad agency is in this picture?

(a) M&C Saatchi

(b) Mother

(c) Lowe

(d) TBWA\London

3. Who wrote 'Go to work on an egg'?

(a) Peter Mayle

(b) Salman Rushdie

(c) Fay Weldon

(d) Peter Ackroyd

4. Where does Trevor Beattie come from?

(a) Hampstead

(b) Birmingham

(c) Liverpool

(d) Fcuk knows

5. Who has never been an ad agency creative?

(a) Frank Budgen

(b) Tom Carty

(c) Jonathan Glazer

(d) Paul Weiland

6. What is Vance Packard's famous book on advertising called?

(a) The Hidden Pretenders

(b) The Hidden Persuaders

(c) The Hidden Performers

(d) The Hidden Potatoes

7. What's the lowest price of a pair of Tesco's jeans?

(a) £20

(b) £75

(c) £33

(d) £4

8. Which advertiser hasn't used David Beckham in an ad?

(a) Pepsi

(b) Vodafone

(c) Adidas

(d) Quaker Oats

9. Which is the best club for veggie food and jungle music?

(a) The Fridge

(b) The Gardening Club

(c) The Cross

(d) The Solus Club

10. Which campaign is this still from?

(a) 118 118

(b) Silk Cut

(c) Nike

(d) Honda

11. Which night bus goes from Trafalgar Square to Barking?

(a) N15

(b) N33

(c) N116

(d) N45

12. What's the average wage at the larger agencies?

(a) £37,324

(b) £52,416

(c) £60,842

(d) £69,000

13. What makes this top-ten creative director unusual?

(a) His distinctive hairstyle

(b) The large size of his portfolio

(c) His flamboyant telephone manner

(d) He works in DM

14. Spot the non-existent ad awards ceremony

(a) The Roses

(b) The Kancil Awards

(c) The Citra Pariwara

(d) The Milano screenings

15. Which of the following is not a directing collective?

(a) Traktor

(b) Happy

(c) Glow

(d) Blue Source

16. What's the average age of an ad exec?

(a) 33

(b) 41

(c) 27

(d) 12

17. Whose favourite ad is this?

(a) John O'Keeffe

(b) Trevor Beattie

(c) Charles Inge

(d) Christine Walker

18. What percentage of art directors are women?

(a) 50

(b) 33

(c) 14

(d) 86

19. Who won last year's Cannes Grand Prix?

(a) Honda Accord's "cog"

(b) Ikea's "lamp"

(c) Peugeot 206, "the sculptor"

(d) Michael Schumacher

20. Who is this?

(a) Ed Meyer

(b) David Ogilvy

(c) Stanley Pollitt

(d) A Barclay brother

21. Who directed Microsoft's Xbox 'Champagne' spot?

(a) Antoine Bardou-Jacquet

(b) Chris Palmer

(c) Spike Jonze

(d) Daniel Kleinman

22. Which football team does MindShare's Nick Theakstone support?

(a) Accrington Stanley

(b) Manchester United

(c) Chelsea

(d) Glasgow Rangers

ANSWERS (one point each)

1c, 2c,3c, 4b, 5c, 6b, 7d, 8d, 9b, 10a, 11a, 12b, 13d, 14d, 15c, 16a,

17a, 18c, 19b, 20b, 21d, 22c

If you scored 15-22...you need to get out more (and take a taxi).

If you scored ten-15... mmm...smart, not swot.

If you scored five-ten...room for improvement if you want to get on.

If you scored less than five... have you thought about a job in



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