D’Arcy is launching a pounds 2 million national TV campaign for
Maltesers, continuing to focus on how much fun people have eating the
A series of six TV spots include ’big striker’, which features two men
babysitting a couple of twin baby boys.
The men adapt a game of table football by lifting the boys on to the
table to use as the striker and goalie while the Maltesers are used as
In ’nozzle’ a lazy husband is being badgered by his wife to help with
the housework. While she tidies the kitchen his job is to vacuum the
He makes the job easier by reclining on a sofa and using the vacuum
nozzle to transfer the Maltesers from the coffee table into his
’Fantastic’ is set in an office and features a call centre telephone
operator who teases one of her colleagues with an open packet of
The first three ads break on 26 March. Three further spots are scheduled
to break later in the year on TV and in cinemas.
’These new films continue to show the strength of the creative idea
behind the campaign,’ Bob Morrison, the European franchise manager at
’The reaction of both consumers and the advertising industry is very
The campaign was written by Trevor Webb, art directed by Steve Campbell
and directed by David Hartley of Brave Films. Media buying is through
Zenith while media planning is handled by MediaVest.