D’Arcy takes APG’s creative planning prize

The D’Arcy Group’s reading and literacy campaign for the Department for Education and Employment and the COI took the Grand Prix at the Account Planning Group’s Creative Planning Awards on Wednesday.

The D’Arcy Group’s reading and literacy campaign for the Department

for Education and Employment and the COI took the Grand Prix at the

Account Planning Group’s Creative Planning Awards on Wednesday.



The campaign - which set out to address worrying child literacy

statistics - also won a gold in the biennial awards ceremony’s public

service/charity/government campaign category. D’Arcy also won another

gold for its Maltesers campaign for Mars in the refreshed advertising

category.



Three special awards were given out. Gold special awards were won by M&C

Saatchi’s Whiskas campaign for the most innovative use of research and

by J. Walter Thompson’s Kellogg’s Special K campaign, which took the

chair’s award for planning craft skills.



Ogilvy & Mather’s work for the Samaritans won the third special award -

for the best insight for media planning. The agency had a good evening,

also picking up a gold for its broadcast campaign for Ford Transit.



The night’s other winners included Lowe Howard-Spink, which won a gold

for its print work for Vauxhall Fleet, and HHCL & Partners, which

received a gold for its multimedia campaign for Britvic’s Diet Tango.

Leo Burnett’s direct marketing campaign for Kellogg’s Coco Pops also

took gold.



The chair of the APG is Merry Baskin, JWT’s planning director.



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