The D’Arcy Group’s reading and literacy campaign for the Department
for Education and Employment and the COI took the Grand Prix at the
Account Planning Group’s Creative Planning Awards on Wednesday.
The campaign - which set out to address worrying child literacy
statistics - also won a gold in the biennial awards ceremony’s public
service/charity/government campaign category. D’Arcy also won another
gold for its Maltesers campaign for Mars in the refreshed advertising
Three special awards were given out. Gold special awards were won by M&C
Saatchi’s Whiskas campaign for the most innovative use of research and
by J. Walter Thompson’s Kellogg’s Special K campaign, which took the
chair’s award for planning craft skills.
Ogilvy & Mather’s work for the Samaritans won the third special award -
for the best insight for media planning. The agency had a good evening,
also picking up a gold for its broadcast campaign for Ford Transit.
The night’s other winners included Lowe Howard-Spink, which won a gold
for its print work for Vauxhall Fleet, and HHCL & Partners, which
received a gold for its multimedia campaign for Britvic’s Diet Tango.
Leo Burnett’s direct marketing campaign for Kellogg’s Coco Pops also
The chair of the APG is Merry Baskin, JWT’s planning director.