Da da ding: Nike's call to women in India

Nike launches an infectious anthem for female athletes in India

Nike and Wieden + Kennedy India have rolled out a new film that celebrates female athletes from India. The film is set to "Da Da Ding" and features actor Deepika Padukone and Indian women athletes such as Rani Rampal (hockey) alongside footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma. The group of athletes are shown training as a message is delivered to India’s next generation of women: break conventions and define your own success by bringing sport into your lives.


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