Dacia "Dacia Ingenious Productions" by Publicis.Poke

Car brand Dacia has launched a do-it-yourself TV spot showing the power of innovation in creating advertising during the coronavirus pandemic.

Filmed in a flat in Tel Aviv, Israel, the ad shows a Dacia Duster as it drives through the night, before zooming out to show the resourceful production behind the film, with a miniature model of the car appearing to drive against a laptop background while a hairdryer and other devices provide road-like background noise.

A drill, record player and bike lights also came in handy to create the spot's atmosphere, while "Voiceover Guy" declares via the phone speaker: "You don’t need a Hollywood budget to bag yourself a blockbuster." 

The work was created by Colin Byrne and Rob Butcher, and directed by Vania Heymann and Gal Muggia through Iconoclast Films.


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