Dacia "Dacia Ingenious Productions" by Publicis.Poke

Car brand Dacia has launched a do-it-yourself TV spot showing the power of innovation in creating advertising during the coronavirus pandemic.

Filmed in a flat in Tel Aviv, Israel, the ad shows a Dacia Duster as it drives through the night, before zooming out to show the resourceful production behind the film, with a miniature model of the car appearing to drive against a laptop background while a hairdryer and other devices provide road-like background noise.

A drill, record player and bike lights also came in handy to create the spot's atmosphere, while "Voiceover Guy" declares via the phone speaker: "You don’t need a Hollywood budget to bag yourself a blockbuster." 

The work was created by Colin Byrne and Rob Butcher, and directed by Vania Heymann and Gal Muggia through Iconoclast Films.

Credits

Brand
Creative agency
Executive creative director
Group creative director
Creative director
Creative intern
Planner
Business director
Account director
Senior account manager
Head of film production
TV production assistant
Media agency
Production company
Post producer
MPC
Director of colour grading
MPC
Flame lead
Nuke assist
Sound engineer
Sound producer
Music

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