Dacia "Mars" by Publicis Conseil

Car brand Dacia showcases its new electric model with a spot trivialising the social elite.

Set to a cover of Mad World by Tears For Fears, the ad begins as a group of shoppers stand outside an exclusive pop-up. Further shots of people enjoying exclusive events – including VIP clubs and fancy wireless earphones – are coupled with images of the Dacia Spring, prompting the tagline: "Exclusive for everyone".

The work was written by Guillaume Sabbagh, art directed by Corentin Salignat and directed by James F Coton through Phantasm.

Last June, Dacia launched a do-it-yourself TV spot showing the power of innovation in creating advertising during the coronavirus pandemic.

Credits

Brand
President overseeing creativity
Creative directors
Art director
Copywriter
Agency producer
Production
Director
Production company
Producer
Prodigious co-president
Post-production (Prodigious)
Sound production (Prodigious)
Business affairs (Prodigious)
Composer/ singer

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member