Daewoo appoints WPP agency to UK marketing task

– WPP owned marketing services agency, Perspectives, has been appointed to handle regional marketing for Daewoo cars following a three way pitch.

– WPP owned marketing services agency, Perspectives, has been appointed to handle regional marketing for Daewoo cars following a three way pitch.

Perspectives will support Daewoo's national network of 129 retails outlets. Perspectives will be tasked with the creation of all local press and radio ads, in addition to leaflets and posters.

It will work closely with Duckworth Finn Grubb Waters and CIA Medianetwork, which handle advertising and media buying respectively.





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