Daewoo campaign scoops regional honours

Duckworth Finn Grubb Waters and CIA Medianetwork swept the board at the Regional Press Advertising Awards last week for their work on Daewoo.

Duckworth Finn Grubb Waters and CIA Medianetwork swept the board at

the Regional Press Advertising Awards last week for their work on

Daewoo.



Duckworth Finn’s ads for the South Korean car manufacturer, which was

Campaign’s Advertiser of the Year in 1995, scooped the regional press

campaign of the year award at the ceremony last Friday. Duckworth Finn

and CIA were also jointly voted agency of the year.



The award-winning work used children’s drawings submitted as part of a

competition and carried copy such as: ’Mum and dad want to buy a

car.



I want to play. Now we can do both at a family fun day.’ The judges

commended the advertising as an ’outstanding campaign that was borne out

by results’.



Mick Finn, managing director of Duckworth Finn, said: ’Daewoo has won

just about everything else so these awards complete the full set.’



The Daewoo campaign also won gold in two other categories: the best use

of regional press by a new advertiser and the best use of a small

budget.



Other winners included Ford Dealers, whose ads promoting a special offer

on the Ford Escort through Ogilvy and Mather picked up the gold award

for most innovative use of the regional press; the Army, whose soldier

recruitment work by Saatchi and Saatchi was voted advertisement of the

year; and Richards, the Sears Group chain, which scooped the most

effective use of colour for its relaunch test campaign through M&C

Saatchi.



Neil Hepburn, a board planner/buyer at BMP DDB, was voted the industry’s

personality of the year.



Charles Ross, the national development manager at the Newspaper Society,

commented: ’The advertising awards focus on the effectiveness of the ads

produced for the client. So in their entries, people were expected to

demonstrate how the work had impacted on a client’s business. Judges

were looking not so much at the creativity, or the use of media, but at

a combination of strengths.’



Topics