Fallon's creatives and mad cyclists, Pete Lewis, Omar Karim and Wesley Merritt, have admirably launched a project, 'Family Affair', in aid of the cancer charity.
The venture will include the trio cycling from John O'Groats to Land's End, calling in on families who have been affected by cancer, hearing their stories first hand, sharing theirs, and getting inspired for the next leg of their journey.
On 24 May, the creatives will also throw open the agency's doors on Great Titchfield Street for a showing of limited edition cycling prints from 30 of London's top illustrators, including Jonny Hannah, Brett Ryder and Ben Hawkes, who have donated their work.
Each piece is to be reproduced in limited edition A2 prints. These will be on sale for £75 each at an exhibition, with all profits donated to Macmillan Cancer Support. Doors will open at 6.30pm
The prints will also be available for a limited period through afamilyaffair.myshopify.com
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