However, the ad certainly nailed Waitrose's brief to widen its audience, give their stakeholders a treat and get it noticed. We just hope Waitrose's new ad agency BBH will not adopt the message in future campaigns.
The message left some Waitrose customers tripping on their Choos when picking up their posh nosh at their local stores after spotting the female facing window display dangling in front of their eyes.
The manager responsible for displaying the rude unit must have been reacting upon seeing the latest Waitrose ad featuring Heston Blumenthal. In which case the message was spot on.
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