Daily Mail increases reach by 6% year on year

Latest Pamco figures show Radio Times boosted readership by almost 25% in past year.

Daily Mail: widest reach of any newspaper
Daily Mail: widest reach of any newspaper

The Daily Mail remains the most-read newspaper in the UK, reaching 31.1 million people per month between April 2018 and March 2019, up 6.4% from 29.3 million over the previous 12 months. 

According to the latest Pamco figures released today, 93% of British adults consume magazines and newsbrands content on a monthly basis.

News UK’s The Sun is in second place with 29.7 million readers a month, up slightly (1.8%) year on year. Its sister title The Times also increased its readership, up 6.5% year on year to 8.6 million readers per month.

The i newspaper grew by the greatest percentage, up 174.5% to 6.2 million a month.

The Guardian has the largest readership of the quality titles, with an average of 24.9 million readers each month between April 2018 and March 2019, up 3.5% compared with the previous 12-month period.

Magazines

Hello! and OK! remain the leading women’s weeklies, with 6.7 million (up 53%) and 4.4 million (up 16%) readers each month respectively between April 2018 and March 2019.

Immediate Media’s Radio Times comfortably held on to its position as the weekly magazine with the largest reach during the period, with 8.5 million readers a month, up by an impressive 24.6% year on year.

In the monthly magazine category, Immediate Media-owned BBC Good Food continued to have the largest readership, with 12.4 million readers each month, up 13.5%.

Hearst UK title Cosmopolitan followed with a monthly reach of 4.0 million people between April 2018 and March 2019, up 20%. Sister title Good Housekeeping recorded 2.2 million readers, down 5% from the previous period.

Condé Nast’s Vogue had a 1.7 million reach each month, down 8%.

The Publishers Audience Measurement Company launched its Pamco audience currency in April 2018, replacing the National Readership Survey. The figures combine readerships across phone, tablet, desktop and print platforms. 

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