There’s nothing like a bit of hands-on action to ensure your
newspaper reaches the right audience.
Guy Zitter, managing director of the Daily Mail, was spotted leaving the
restaurant in Claridges after breakfast the other morning. On his way
through the lobby, he was seen to be taking a rather keen interest in
the opposition, namely free copies of the Express lying about.
Then, glancing furtively around, he bundled copies of the rival title
into his briefcase as he passed through.
Sir David Puttnam, among other luminaries sampling their full English
breakfast, no doubt felt deprived of their full diet of mid-market