DAILY MAIL

There’s nothing like a bit of hands-on action to ensure your newspaper reaches the right audience.

There’s nothing like a bit of hands-on action to ensure your

newspaper reaches the right audience.



Guy Zitter, managing director of the Daily Mail, was spotted leaving the

restaurant in Claridges after breakfast the other morning. On his way

through the lobby, he was seen to be taking a rather keen interest in

the opposition, namely free copies of the Express lying about.



Then, glancing furtively around, he bundled copies of the rival title

into his briefcase as he passed through.



Sir David Puttnam, among other luminaries sampling their full English

breakfast, no doubt felt deprived of their full diet of mid-market

tabloid options.



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