The launch of Britain’s first sports-only daily newspaper, Sport
First, is back on the starting blocks again, and is attempting to secure
pounds 4.5 million backing through a formal private placement.
The newspaper, a broadsheet, will be published six days a week and cost
40p. It will have between 24 and 44 pages of sports coverage, together
with world news headlines and television listings. Four dummy issues
have already been produced.
Sport First’s publisher, Keith Young, has assembled a five-strong
management team, including an advertising director, Peter Burt, and a
sales and marketing director, Nick Thompson. Young has now put pounds
750,000 behind the project, but as yet there are no other confirmed
The newspaper originally planned to launch in 1996. A new launch date
will not be finalised until finances are in place.