The Daily Telegraph '6 Nations' by Clemmow Hornby Inge

The RBS 6 Nations rugby tournament is under way and The Daily Telegraph has signed a star-studded alumni of ex-players to pen their thoughts and insights on the game. To showcase the list of stars CHI has created three print ads featuring former England players Will Greenwood and Brian Moore and former Ireland captain Keith Wood. The headshot of each writer has been stretched to the shape of a rugby ball, ensuring that Wood and Moore look more like scientific egg heads than ex-rugby players. The strapline reads: "We've got rugby's finest minds".