Daily Telegraph and New York Times link up with supplement

The Daily Telegraph has struck a deal with The New York Times that will see the UK title publish a weekly broadsheet supplement put together by the US paper.

A supplement will be published each Thursday with The Telegraph's Business 2 + Jobs section. Called The New York Times International Weekly, it will feature reports and photos from the week's coverage in The New York Times.

The deal is part of an initiative called EuroReach that will also see Le Monde in France carry The New York Times supplement on Saturdays. As part of EuroReach, advertisers will be able to advertise in The New York Times supplements and in the International Herald Tribune to give pan-European reach.

In the UK, the supplement will be available in 400,000 copies of The Telegraph in London and the South East.

EuroReach is also exploring links with papers in Germany, Italy and Spain to expand its market for advertisers. Jean-Christophe Demarta, the IHT continental Europe advertising director, is handling ad sales for the new supplement.

Editorial content for the UK supplement will be decided by a committee including The Telegraph's managing editor, Sue Ryan, and a senior editor at The New York Times.


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