Daily TV Marketplace - Honours even in prime time terrestrial battle

A clear winner failed to emerge in Tuesday night’s prime time ratings, including ITV1’s For Better For Worse, as the terrestrial channels all hovered below the 20% audience share.

Perhaps it too soon after Valentine’s Day for ITV1’s relationship documentary For Better or For Worse, which struggled to reach an average of 4 million viewers.

Despite the low rating, it was still one of the highlights of a night in which none of the terrestrial channels reached more than a fifth of the evening’s total market share.

BBC One fared slightly better with its prime time offering gaining 17.5% of the night’s market share.

Its thoughtful drama, When Your Face Doesn’t Fit, looking at the plight of people seeking plastic surgery to alleviate disfiguring facial growths, reached an average of just 4.2 million viewers.

Meanwhile, around 3.5 million viewers tuned into BBC Two’s well-received documentary series charting the story of the notorious Nazi death camp in Poland.

Auschwitz: The Nazis and the Final Solution grabbed a 14.3% share of the audience at 9pm.

Channel 4’s tough-love reality series Brat Camp, which scored just over 14% of the night’s total share.

Five was the only channel to turn away from reality into the nevertheless murky American criminal underworld.

The 9pm showing of their critically acclaimed import CSI: Crime Scene Investigation managed to garner on average over 3.7 million viewers.

Five didn’t fare as well for the 10pm screening of sister show CSI: Miami, with the audience dipping failing to scrape 3 million viewers.

However, medialand didn’t switch to BBC Two in its droves to witness a behind-the-scenes look at one of the UKs most infamous ad agencies.

Inside Saatchi and Saatchi, focussing on a European brand-building campaign for a new Brazilian spirit, proved a turn off for the public, bar 1.2 million eager viewers, with one of the nights lowest market shares of just below 6%.

By Matt Chittock


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