Daily TV Marketplace - Solid opener for Bad Girls

Despite ITV1’s Bad Girls being at times just a modern version of Prisoner Cell Block H, 7.5 million viewers were still drawn to the opening episode of the new series last night.

The 90-minute special, which ended with the discovery of the baddest girl of them all, Atkins, dead in a makeshift dungeon underneath Larkhall’s G-wing, attracted 33% of viewers between 9pm and 10.30pm.


A good night for ITV1 all round started with Coronation Street clinching 52% of the total audience (10.9 million viewers) at 7.30, while The Bill immediately afterwards had 6.8 million viewers against BBC One’s re-run of Only Fools and Horses at the same time with 4.8 million.


Figures for Coronation Street were undoubtedly boosted by the ongoing blossoming of the soap's first gay relationship.


BBC One’s controversial documentary from the Rough Justice team, Death in Custody, which examined the events surrounding the death of Christopher Adler in 1998, drew in 3.4 million viewers between 9 and 10pm.


Sister station BBC Two’s thought-provoking drama about the relationship between a Thalidomide and his four-foot tall girlfriend, pulled in only 2.3 million viewers at the same time, while Channel Four’s The Games Live only increased on its previous night by 500,000 viewers to 2.9 million.


Five-loving members of the advertising community helped bump up a poor night for the channel with an 8% share of the audience at 10pm glued to The Ads They Had To Ban.


Earlier in the evening only 445,000 and 753,000 viewers watched motoring offering Fifth Gear (7.30pm) and National Lampoon’s European Vacation (8pm) respectively.


Analysis for Daily TV Marketplace on April 14 by Kevin May.

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