"Raising Bob Monkhouse from the dead to stand in a graveyard reflecting on his prostate cancer could have gone down as adland's most disastrous stab at post-modernism. But full credit for bringing this ad to life. What makes it so impactful is the way Monkhouse talks into camera, conveying a serious message with the lightness of touch for which he is so fondly remembered." It was written and art directed by Alan Curson, and produced by Steve Cope at Red Bee Media.
Kunal Dutta praises The Communications Agency spot for the Prostate Cancer Research Association: