Dairy: Turkey of the week - McCann Erickson Paris/Nestle's Oats & More

Ian Darby is suitably unimpressed whenever he claps eyes on McCann Erickson Paris' "questionnaire" ad for Nestle's Oats & More:

"It's not often you see an ad that's so cringeworthy that it makes you turn over, but this Nestle spot is firmly in that category. The smarmy corporate man asking the questions, coupled with the appreciative groaning of the female actor as she scoops mouthfuls of cereal into her face, makes for an annoying and nauseating combination. Possibly the worst example of an ad ticking off product benefits in your face with no charm whatsoever."