Dairylea 'new natural recipe' by Beattie McGuinness Bungay

Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the Kraft brand by Beattie McGuinness Bungay since winning the business last year.

The campaign aims to illustrate what makes Dairylea a great choice for children. It was written and art directed by Simon Bere, Jay Pond-Jones and Jade Trott, with photography by Trott.