Dan Hagen joins Carat as head of planning

Carat has appointed Dan Hagen as its head of planning. He takes over from Richard Morris, who was promoted to become the agency's deputy managing director in January.

Dan Hagen: Carat head of planning
Dan Hagen: Carat head of planning

Hagen will join Carat at the end of October from MPG Media Contacts, where he is a managing partner, strategy. Before that, he was the head of data at the Havas-owned agency for six years.

Reporting to Morris, Hagen will lead the restructured planning team. Carat recently dropped the distinction between digital and traditional planning in favour of a cross-platform approach.

The appointment will free Morris to concentrate on his broader agency role, working alongside the Carat managing director, Tracy De Groose.

De Groose said: "The appointment of Dan Hagen will future-proof our business; Dan is a huge asset in his digital brilliance, which has allowed him to navigate both offline and online planning."

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