Dancing cat stars in Royal Mail stamps ad

LONDON - Abbott Mead Vickers BBDO has realised that there aren't many people in this world that won't find a dancing ginger cat funny - so it has used one in its latest Royal Mail campaign.

The 30-second spot backs the company's personalised stamp service, where customers can make their own stamps for the Christmas period.

The ad is shot like a home movie with a man filming his cat, who is sitting on the sofa looking very Garfield-like, and encouraging it to do something.

All of a sudden it drags itself on to its hind legs and starts to boogie. The ad finishes with the shot turning into a stamp and being placed on an envelope.


Personalised stamps
Tom Hings, head of brand marketing, Royal Mail
Promote the Royal Mail's personalised stamps
Creative agency
Abbott Mead Vickers BBDO
Adam Chiappe
Art director
Matt Saunby
Craig Mawdsley, Will Hodge
Media agency
Media planner
Tania Harwood
Production company
Ben Dawkins
Julia Knight, ?Trim Editors
Audio post-production
Grand Central
National TV

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