The 30-second spot backs the company's personalised stamp service, where customers can make their own stamps for the Christmas period.
The ad is shot like a home movie with a man filming his cat, who is sitting on the sofa looking very Garfield-like, and encouraging it to do something.
All of a sudden it drags itself on to its hind legs and starts to boogie. The ad finishes with the shot turning into a stamp and being placed on an envelope.
Credits
Project
Personalised stamps
Client
Tom Hings, head of brand marketing, Royal Mail
Brief
Promote the Royal Mail's personalised stamps
Creative agency
Abbott Mead Vickers BBDO
Writer
Adam Chiappe
Art director
Matt Saunby
Planners
Craig Mawdsley, Will Hodge
Media agency
OMD
Media planner
Tania Harwood
Production company
Stink
Director
Ben Dawkins
Editor
Julia Knight, ?Trim Editors
Post-production
Glassworks
Audio post-production
Grand Central
Exposure
National TV
United Kingdom
Dancing cat stars in Royal Mail stamps ad
LONDON - Abbott Mead Vickers BBDO has realised that there aren't many people in this world that won't find a dancing ginger cat funny - so it has used one in its latest Royal Mail campaign.
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