Danny Cipriani to star in ad campaign for fashion brand Eden Park

LONDON - England rugby union star Danny Cipriani has signed an advertising deal with Eden Park, the Paris-based fashion label.

Danny Cipriani...star of new Eden Park campaign
Danny Cipriani...star of new Eden Park campaign

Cipriani will become the face of Eden Park’s Spring and Summer 2009 collections of rugby-inspired fashions.

The England and Wasps fly-half has signed to front a six-month marketing campaign that will feature a UK press and poster push, backed by PR.

Eden Park was launched in 1987 by five former French international rugby players.

Franck Mesnel, the founder and president of Eden Park, said: "Danny Cipriani is the ideal ambassador for Eden Park as on and off the field he represents everything the brand stands for – elegance, dynamism, strength and sophistication."

Cipriani said: "I love the cut and style of the Eden Park clothes and am honoured to be working with Franck Mesnel, he was a legend in his day and started up Eden Park the year I was born."