Dare gives students a digital education

LONDON - Dare has teamed up with Watford and Brunel colleges to form an education programme designed to get top young creatives into digital advertising.

As part of the existing courses in art direction and copywriting, Dare will provide a "creative surgery", as part of the final degree module.

Dare's creative directors Flo Heiss and James Cooper will give lectures and set the students a live creative brief from a Dare client.

The agency has also committed to employing at least one graduate team from Watford every year, and to providing an annual one-year placement to train in online design for a student on the Brunel multimedia technology and design course.

Dare will also be given access to technical facilities at Brunel for live projects such as blue-screen filming - recently used by the agency to film the alternative ending to Sony Ericsson's Walkman phone TV ad.

Cooper, himself a former Watford student, said: "The Brunel and Watford students have loads of energy and ideas. It's great to be able to help them in their courses and give them their first jobs."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.