Dare and PHD land Learndirect briefs

Ufi, the organisation behind the online learning provider Learndirect, has consolidated its integrated ad and media accounts into Dare and PHD.

Learndirect: appointed Dare and PHD
Learndirect: appointed Dare and PHD

The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole.

Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies.

Dare will create national integrated campaigns for Learndirect using TV, radio, direct marketing, print, digital and branded content.

PHD, which has worked on the Learndirect planning account, will now provide media planning and buying services.

The work will aim to promote the range of Learndirect services, as well as provide marketing activity for the company's regional centres.

Previously, Learndirect has used Rainey Kelly Campbell Roalfe/Y&R, Collective, Glue and Golley Slater, but has not backed any high-profile advertising for three years.

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