Dare wins BMW digital

LONDON - Dare has scooped the BMW digital creative account after a four-way pitch handled by the AAR.

BMW... hired Dare
BMW... hired Dare
The agency beat Profero in a final shoot-out after the incumbent Engine Group’s Altogether was knocked out at an earlier stage. The start-up agency Work Club was also invited to pitch but later pulled out citing resource issues.

Dare will now handle digital activity across all of BMW’s UK models. The BMW-owned Mini digital account, which is split between Profero and glue London, is unaffected.

As well as creating online advertising and websites, Dare will also work alongside WCRS, BMW’s creative agency, adding digital support to advertising campaigns where required.