Darran Britton

Marketing and strategy director

Carlsberg UK

Britton has been at Carlsberg for 21 years, but shows no sign of complacency. Over the past 12 months, he’s launched Carlsberg Blackcurrant and Carlsberg Citrus, unveiled award-winning campaigns around the brand’s sponsorship of England in the FIFA World Cup and secured a major deal with BT Sport to screen live sport in pubs. Colleagues remark on his strategic nous and commitment to always focusing on the customer’s perspective. Having started out as a graduate trainee running pubs, there is not an inch of the business that he doesn’t understand. Internally, his people skills are famous, as is the fact that he’s a traditionalist who believes that the very best social media remains a conversation over a pint.