Darts is a serious sport

Eagle-eyed viewers of the BDO Lakeside World Professional Darts Championships could have been forgiven for thinking that DLKW Lowe's Tom Knox was moonlighting as a darts official.

Darts is a serious sport

Knox was the only spectator to rock up to Lakeside Country Club dressed in a smart business suit, eschewing the usual choice of superhero outfit or animal costume. There was a strong DLKW Lowe presence to see Martin "Wolfie" Adams' dreams of a third successive championship fall to pieces - perhaps not that surprising given the agency is the reigning champion of the Campaign inter-agency darts league. But we were particularly impressed to hear that DLKW Lowe's global head of HR had booked the week off and moved into a hotel at the complex in order to watch every single game.

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