Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences.
Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant's in-house ad agency, told a press briefing today that Canvas will give advertisers "more space" and will allow them to create "unique" experiences on mobile.
Facebook has been testing the platform with around 20 brands including Citroen and Burberry.
The ad appears within a person’s newsfeed and take up the entire screen when they click on it. The platform allows users to interact with the ad either by scrolling horizontally, vertically or with video.
Brands can also make use of a tilt feature whereby they can make an image larger than the phone screen and users can tilt their phone to explore the image. Advertisers can make use of any of the features they want to.
Also in the news
- Burberry, Coca-Cola and Gucci among first brands to test Facebook's Canvas ad unit
- Mobile World Congress players would like Facebook alternatives
- Google to back Apple in court in FBI privacy fight
The most powerful gift a designer can give a brand is the gift of someone else's time.
Being able to stop someone in their tracks with a powerful message is the gold standard that many strive for but few can achieve.
Take took a look some of the brands that made us do more than a double take with their witty campaigns, including Apple's (above) and this one from FedEx (below).
Also in the news
- Trinity Mirror launches £5m ad campaign for The New Day
- Watch: 30 years of Fairy ads by Grey London
- Paddy Power attacks 'vanilla' Oscars with 'Shaft' award for black actors
Don't worry, you haven't got the dates wrong. Mother's Day falls on the 6 March but we couldn't resist including this piece of work for The Body Shop.
The 50-second film uses uncanny lookalikes to depict the extraordinary lengths Prince Charles will go to make the perfect bouquet for his mother.
Using a series of hidden cameras, the heir to the throne is seen whispering to the plants, as per his reputation.
The film by Mr President launches today across social media.
Havas' revenue in 2015 rose by 17.3 per cent year-on-year to €2.19 billion, as its chief executive, Yannick Bolloré, hailed "another record year".
The UK business recorded revenue of €286 million, an 18.7 per cent year-on-year increase.
Organic growth for the UK was 4.4 per cent in 2015, described by the company as a strong performance against a high baseline.
Havas’ organic growth was 5.1 per cent last year globally, with Asia-Pacific/Africa showing the fastest growth at 7 per cent and Latin America the slowest at 1.3 per cent.
Havas UK reported revenue of €81 million for the final quarter of 2015 – up 14.1 per cent on the same period in 2014.
Also in the news
- Brands cannot ignore 'real sensitivity' about ad-blocking, says Nestlé's global digital boss
- Most FTSE 100 brands claim the same 'generic' brand values rendering them 'meaningless'
- Ab InBev boosts marketing spend for Budweiser, Stella Artois and Corona
Televised live events now present marketers with the opportunity to engage with audiences, not only during the event but before and after, writes Richard Dunmall.
With the Oscars just round the corner, he's checked the data to see what the digital habits of the contenders' fans could reveal.
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