Daunt Books "Not so unprecedented" by AMV BBDO

Independent bookshop chain Daunt has launched a radio campaign featuring extracts from literary classics to highlight uncanny similarities to the current pandemic.

The ads broadcast excerpts from Albert Camus’ 1947 novel The Plague and Daniel Defoe’s 1722 work A Journal of the Plague Year, before ending with the line: "Find out how our unprecedented times are not so unprecedented." The work was created by Tim Riley and will run for two weeks.