Dave and CALM "Be the mate you'd want" by UKTV Creative

UKTV comedy channel Dave and Campaign Against Living Miserably took over an ad break to raise awareness of the problem of male suicide.

Voiced by comedian James Acaster, the four-minute takeover encouraged viewers to get in touch with a mate to see how they are. It is part of a year-long partnership between Dave and the charity, which tackles the issue that suicide remains the single biggest killer of men under 45 in the UK.