Dave King to take control of Emap Advertising’s net sales

Emap has appointed Dave King to the newly created position of head of online sales at Emap Advertising.

Emap has appointed Dave King to the newly created position of head

of online sales at Emap Advertising.



When managing director Tom Toumazis restructured the company’s entire ad

sales operation in March, he made it clear he was looking for capable

lieutenants to run the three divisions: magazines, broadcast and

online.



King was given the broadcast directorship at the start of May - a

logical promotion from his role as sales director of the now defunct

Emap On Air.



But his appointment as head of online sales comes as more of a surprise

as it was thought Toumazis was looking for a new-media specialist to

fill role.



But Toumazis said there was increasing synergy between the two

divisions: ’We view online activity as a natural evolutionary extension

of the broadcast market. Our radio and online teams have increasingly

been working together on projects so it made sense for Dave to oversee

all of our broadcast and digital business. He joined us from an agency

background and his unique insight has been crucial in evolving the way

we work.’



The online sales team has recently been centralised, gathering staff

from what was once Emap Metro’s online sales force and Emap Online,

which now exclusively produces websites.



The team will be responsible for online sales across all four of the

Emap networks and their associated sites, as well as selling on the

websites within Emap Digital.



From this week, King will be responsible for a staff of 12 dedicated

online sales personnel and will launch a recruitment campaign to expand

the team once it starts generating new business.



The online sales staff will focus on selling banners, buttons and

sponsorship deals as well as offering cross-media packages linking

radio, television and magazines.



King said the online sales division would operate as a separate entity

to Emap Digital, which will continue to develop e-commerce across each

of the Emap networks.



King said: ’Online sales is essentially in its infancy - it’s like the

Wild West. There is a huge potential to create outstanding and

groundbreaking initiatives on practically a weekly basis.’



Emap Advertising owns a wide portfolio of websites representing radio

and magazine brand extensions. These include TheBox.co.uk, WhatsNew.com,

What’s on stage and Aloud.com.



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